AT&T and O2 promise customers iPhone as early as possible

Having realised that theories are running around as to why the iPhone has dried up in most retail outlets , both AT&T and O2 have come out to promise customers that they're putting handsets out in
retail just as quickly as they possibly can, with AT&T additionally
noting that it's shipping out direct fulfillment orders on a
"first-come, first-serve basis" with lead times currently running
around two weeks.

According to many the retailers are trying to create a frenzy among buyers, after all Apple knows the demand it will face in the first few months